who are we
Bricoleurre, a story of enthusiasts since 2008
In Bricoleurre, everything started from a common passion:
Fishing and the desire to make its own lures.
2007
The discovery of Craft
The story begins in 2007.
During fishing trips on the American continent, two French fishermen discover an even almost unknown practice in France:
The craft, or the art of making and personalize his lures.
- Sink your own flexible lures
- Choose their shape
- Their color
- Their flexibility
- Their density
Modify a lure to adapt it to a specific species, technique or fishing conditions.
The idea is simple: not just use a lure, but can create it. Upon their return to France, the observation is equally simple: French fishermen do not have any specialized materials to do so.
It is from this idea that will be born Bricoleurre.
2008
Birth Bricoleurre
Bricoleurre Officially sees the day in 2008 with the ambition to make the lure manufacture accessible to French fishermen.
At the time, it is necessary almost everybody.
The first products are devoted to the manufacture of flexible lures and steelhead : mussels, raw materials, dyes, sequins, accessories ... Bricoleurre thus participates in the introduction and development of the Craft in France. But the goal is no longer limited to the soft lures.
Over the years, new solutions appear to make hard lures, decorate them, realize its own montages or develop specific accessories.
Products and concepts like Plastileurre® (liquid plastic for soft lures), Bricorenesin, Bricomousse, Bricologram, Twistech or the fluidized baths gradually enrich the universe Bricoleurre.
The same idea remains at the center of the project :
Give fishermen the means to imagine, manufacture, modify and improve their own lures.
2009
The first tutors Bricoleurre on youtube
From 2009, Bricoleurre Begins to share his video know-how with the publication of his first tutorials on YouTube.
At a time when the craft is still very little known in France, the goal is already the one who drives us today: not only propose material, but show concretely how to use it.
Manufacturing, Techniques, Tips, Demonstrations ... The video gradually becomes a way to transmit the experience gained and accompany the fishermen who wish to make their own lures.
This first video, always available today, also testifies to the path traveled by Bricoleurre And by the Craft in France since its inception.
Nearly 20 years of experience in craft
Since its inception, Bricoleurre grew up with the crawls.
The products have evolved through the tests made in the workshop, during the hours spent on the water and especially the returns of thousands of fishermen.
Some references have experienced several generations of improvements. The Plastileurre® (liquid plastic for soft lures)For example, has continuously evolved since its creation to improve its use and performance.
This accumulated experience today allows us to offer both fishermen's hardware who wants to flow their first lure than to experienced crafters who are looking for very specific components.
Because in terms of Craft, the theory is not enough.
A product must primarily work in the workshop and water.
2026
A new generation for Bricoleurre
Beginning 2026, a new page of the story of Bricoleurre opens.
My name is Stone and I took again Bricoleurre With a clear ambition: to persist this historic mark while giving it ways to continue to grow in France and Europe.
Pierre - buying Bricoleurre, 2026
I have been fishing since my childhood.
Like many fishermen, I spent years testing, modifying my montages, looking for good color, good vibration or just try to understand why a lure worked better than another.
Make a day of this passion my job was an idea that I had for a long time. When the opportunity to resume Bricoleurre Has the project had a lot of meaning: resume nearly two decades of experience and know-how to continue to develop CRAFT and make it accessible to more fishermen. It is not a question of starting from scratch.
On the contrary.
The goal is to keep what makes the strength of Bricoleurre Since its inception, while continuing to improve products, develop new references, modernize the proposed experience in the craft and make this practice more.
The story continues.
Bricoleurre today
Behind the website, there is today a French company, a physical stock, thousands of references and especially a community of fishermen and crafters built for nearly two decades.
more than 15,000
customers
18 countries
in which our products are sold
more than 1400
references
200 m²
storage
Since 2008
at the service of the crasers
What makes Bricoleurre
Of choice. Many choices.
Craft is not just a few mussels and some dyes.
Molds, Plastileurre® (liquid plastic for soft lures), RTV silicones, resins, dyes, sequins, aromas, hooks, paints, components, mounting accessories, decorative material ...
With more than 1,400 references, we seek to allow each fisherman to find the materials really corresponding to his project.
First soft lures Poured in his garage to the most technical creations.
Products tested by fishermen
We do not want to select our products only on catalog.
Bricoleurre Relying on a network of passionate ambassadors and crafts that manufacture, test and use our products regularly under real conditions. Freshwater, sea, pike, sandre, perch, trout, bar, exotic fishing ...
These trials and field returns allow us to select our references, identify possible improvements and develop new products.
At home, the final test is always on the water's edge.
Nearly 20 years of experience
Craft requires experience.
Temperatures, assays, hard products, materials, compatibility between products, molding or decoration techniques: A multitude of parameters can make the difference between a failed test and a perfectly successful lure.
Since 2008, thousands of crawls have used products Bricoleurre.
This experience and returns are today a real basis of knowledge that we continue to enrich and transmit.
Transparency before commercial speech
The craft is technical.
Our role is not simply to sell a product, but to explain what it allows to do, how to use it and what are its limits.
When a technique requires special precautions, we prefer to explain it clearly. When a product is not suitable for your project, we prefer to orient to another solution. And when we can improve something, we want to know it.
A real customer service
Behind BricoleurreThere is a team that you can contact.
A question about a product? Doubt on a dosage? You do not know what material choose for your project?
We do our utmost to provide you with a concrete answer and adapted to your use, rather than a generic commercial response.
Because when we started in the craft, having the right product is important.
Know how to use it is just as much.
Creation.
Innovation.
Economies.
It was already the philosophy of Bricoleurre in his early days. She remains the same today.
Create one's own lures is able to choose a forma colora texturea density or a finishing which sometimes does not simply exist in commerce.
It is power experiment. Miss. Again. Improve.
And finally take a fish with a lure that we have Made yourself.
That's precisely why Bricoleurre exists since 2008.
And that the story continues.